Take 5 with... Frida Sjögren from Frida Jewelry
HELLO FRIDAY - TIME FOR THE WEEKLY INTERVIEW!
THIS WEEK WE WANTED TO INTRODUCE YOU TO FRIDA SJÖGREN: THE SKILLED, CREATIVE, ART-LOVING FOUNDER OF FRIDA JEWELRY!
1. Tell us a bit about yourself, where are you from, where are you based and what do you find special about the place?
I come from Varberg, a beautiful coastal town in Sweden, to which I always return. But I live and work mostly in Stockholm and in Portugal, Praia da Arrifana near Aljezur.
I love being in close connection to the ocean, I find it one of the most healing and energetic forces there is.
2. What's important to you, and how do these values affect your professional choices?
Compassion, consistency, sustainability, integrity, kindness, love…
I worked for a lady once, in the jewellery trade, and one thing she taught me was to always stay true to your voice and expression. If it is not in line with your heart, or simply your design language, don't sell yourself for a momentary profit.
Hand made jewellery is a slow process, it is work where you don't see much of the labour in the finished product, but there is a lot of grit and sore fingers. To value the unseen, to let the piece find its place in time, not to rush the winnings for commercialism.
3. Tell us about your jewellery line - how and why did it start?
I have been making jewellery for some time, but Frida jewellery is less than a year old. I had a few years' break, and during that time I was not even sure that I would want to begin anything new. But one summer's day 2018, I walked into a very special place on an island outside Sweden, and I just knew that it was time. I could almost see the process materialise in front of me as we walked around the area. It was pretty magical, and I believe that everything that I create now is in line with this confirmation. I want to send signals of love and trust, and an inner roar of strength. I believe we sometimes need reminders to experience ourselves.
4. Who are your personal heroes?
I admire people who keep their heads high through ups and downs, that know to keep moving through hard times. That pace themselves to last the marathon of what it takes to see one's dreams grow into reality. Slow and steady, with dedication, passion and perseverance. People that work with integrity, and love for what they are doing. With a humbleness to the process and to themselves, and being vulnerable to ask for guidance and support.
Having faith that doing what you love well, will in return be your own happiness, through gratitude.
For incredible artists, I look to Marina Abramowitz, Hilma af Klint and Frida Kahlo. All women challenging the time they live in, for their heart and true belonging.
5. What other interesting projects are you working on?
I hold the Ashtanga yoga Mysore program in Arrifana, Portugal. It is still in the making and I am truly excited to see this grow.
Yoga stretches beyond the physical training we love so much, it seeps into our lifestyle and intrinsically changes the way we do life overall. I am forever grateful for my teachers and I hope to touch other people as my role of being a teacher, for them to continue with yoga in their life.