Take 5 with... Joana Silva from Conscious Swimwear!


Even though summer is nearly officially over, let’s go again back to a swimwear brand coming all the way from Portugal - Conscious Swimwear. We had a chance to ask some questions to their founder - Joana Silva - about her inspirations and topic of sustainability in Portugal.

Joana Silva. Founder of  Conscious Swimwear

Joana Silva. Founder of Conscious Swimwear

1. To start off, please tell us a little bit about yourself, your background and how you ended up doing what you do.
It all started with moving from city to countryside (seaside to be more specific) 8 years ago. I moved into a wood house, had a garden for the first time and my boyfriend was growing our own food for us. I started with changing our eating habits, then producing less waste, having more awareness for environmental struggles… but it is still a work in progress. For the last years I’ve worked within the beauty industry managing the digital and traditional comms strategy for several luxury brands. I always knew that I wanted to have my own business but the idea for Conscious Swimwear appeared during a sewing course I was doing during my maternity leave.

2. What do you consider your most important personal values and how do they translate into your professional choices?
Enthusiasm and kindness. Enthusiasm because it helps pursuing your goals, meet new people, being open to connect. Kindness translates into working ethically, being very conscious of the resources we are using.

3. How did Conscious Swimwear come to life and what is it that makes it exceptional within the market of swimwear?

I would say definitely being a sustainable brand with cool and easy designs makes us exceptional. We don’t only use recycled fabrics bur we support ethical work, we donate 1% of our sales to the Planet (check more about this project in our website), we run the extra mile to be as sustainable as a brand can be. We are always questioning everything and trying to make it even better.

4. To what extent do you think Portugal is embracing the sustainable and ethical mindset? Where do you notice the biggest changes and challenges?

It is a niche yet, but it’s growing. The major challenges can be in lack of transparency and greenwashing.

5. Can you share with us some of your biggest sources of inspiration or personal heroes?

I am really inspired by minimalism and Australian fashion labels.

conscious swimwear bikini